In February 2017 NASCAR announced a new partnership with FOX and NBC to increase racing broadcast rights. The agreement ensures major network support of billions of dollars through the 2024 Monster Energy Cup Series. This initiative is not only a push to increase viewership with familiar demographics like the American South. It’s also a plan to develop fan bases across the United States. NASCAR and its cousin, IndyCar, are the most visible manifestations of a motor sports revolution that’s taken America by storm since the 1979 Daytona 500, considered by many to be the most important race in NASCAR history. But that narrative ignores the hidden figures who never achieve multi-million dollar paychecks, corporate sponsorship, or televised glory. They race for the love the sport. Viewers are lucky to get the chance to meet these heroes in Kevin Burroughs’ documentary Smash: Motorized Mayhem, which hits VOD platforms and iTunes today.
Cinephellas 